The Medici were a very powerful family with a lot of money. They created a bank and were backed by the Pope to become even more powerful. They paid artists and architects to do work for them which made the arts flourish because artists only worked if they were paid. They did it to be the most powerful family ahead of the other wealthy families and to be in charge of Florence.
"House of Medici." Wikipedia, the Free Encyclopedia. Web. 06 May 2010. http://en.wikipedia.org/wiki/House_of_Medici#Designation_and_details
"File:Bronzino-Giovanni-di-Medici-cropped.jpg." Wikimedia Commons. Web. 06 May 2010. http://commons.wikimedia.org/wiki/File:Bronzino-Giovanni-di-Medici-cropped.jpg
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